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A fair wage

Buying direct means that farmers receive 100% of the costs for their goods, which results in a price that’s often far higher than fair trade

Ethical Production

A direct partnership with farmers means that we can ensure sustainable production and ethical labour practices are being followed

Better Coffee

Being in direct communication with the farms gives us more options when sourcing our beans and allows us access to unique coffees

What do we mean when we say Direct Trade Coffee Beans?

At Missing Bean, we take pride in sourcing Direct Trade Coffee Beans wherever possible, but what do we mean when we say Direct Trade Coffee Beans? 

The answer is simple. Direct Trade Coffee Beans are sourced directly from the farmers, skipping any intermediaries. These coffees are purchased by us at rates that are at least 15% higher than fair-trade – and in most cases close to 100% higher.

We love having direct relationships with our farmers, because it enables us to give feedback on the quality of the coffee, keep track of how the money is being invested in the farming process, and most importantly, keep track of the wellbeing of the farmer. 

What are the benefits of buying Direct Trade Coffee Beans?

When you buy Direct Trade Coffees, you can feel good about the fact that a bigger share of your money is going directly to the famers.

We pay our famers a large advance way before harvest, which gives them more security. And by having a relationship with us, they get to experience the final product and be proud of their produce. 

What is the difference between Fairtrade and Direct Trade Coffee Beans?

The Fairtrade Minimum Price represents a formal safety net that prevents the producers from being forced to sell at too low a price when the market price is lower than FMP. It is a positive movement for a lot of products under the umbrella of the organisation.

In most cases, for example chocolate and bananas, the minimum price covers the producers’ average costs of production. But unfortunately, this is not the case for coffee because of the way it is farmed. The coffee goes through many processes which require a lot of time and attention from the farmer to get the best results from the crop. After the process is complete, the FMP hardly covers the cost of production and the farmer barely makes a profit. 

With Direct Trade Coffee Beans, we pay higher prices directly to the farmers, which enables them to give their coffee beans the time and attention they need to produce the best tasting coffee, all while making a profit. 

How have some of the coffee bean farmers that Missing Bean have worked with benefitted from selling Direct Trade Coffee Beans?


Our advance means Guillermo can invest in his processing methods and improve the quality of his coffee. Every year, he improves parts of the farm and his coffee gets better, more complex and scores higher every year. As the demand for his coffee has grown, he has involved more family members in the business. 

“I want to thank all of you who buy our coffee. We hope you enjoy it as much as we do. We drink it everyday but without the income it generates we would struggle to make a living and protect our forests. Selling direct adds value to our coffee and allows us to improve our production but also secure vital medical support for our family in times of need. A thousand thank-yous.”
– Guillermo Cotrina


“The Missing Bean were one of our first Direct Trade clients, which was a breath of fresh air for us. It gave us hope that there was a future for the high quality coffee production business.

It feels good to know that our clients around the world value our coffee and are willing to pay more because of the quality, history, and social and environmental responsibility. And by knowing about the specific coffees that clients are interested in, we’re able to plan our harvest accordingly.”

– Santiago Salazar

Direct-Trade Coffee Sourcing Trips

Nicaragua – Fincas Mierisch

When Silviu first started as the Missing Bean’s Head of Coffee, the first thing on his agenda was to source coffee from the Fincas Mierisch farms in Nicaragua. Having formerly been the Head of Coffee for Society Cafe, he was taken on a trip to the farms by Society’s roaster,...

Colombia – El Calapo

In February 2019, Missing Bean’s founder, Ori, escaped the UK winter to visit the Salazar family at their coffee farm El Calapo, in the lush foothills of the Andes. A year on we look back to that visit.

Thailand – Doi Pangkhon

In 2017 our head roaster took a trip to Northern Thailand to visit the coffee farm where our Thai coffee comes form. She met with the farmers, and saw the whole process of coffee growing, drying and processing.

Peru – Chilchos Valley

In summer 2016 Ori (owner & master roaster) and Conrad went on a special trip to Peru  to visit the coffee farm where we source our beans from. Trekking over the breath taking landscape towards the Chilchos Valley, they spent time with coffee farmer, Guillermo, and stayed with his family.

Brazil – Cachoeira

We are yet to visit the DBarbosas – a family of specialty coffee producers passionate about sustainability who run the Cachoeira coffee farm in Brazil. The tradition of coffee production has been in the Family since the twentieth century. Mr. Barbosa ancestors, his great-grandparent Elias Barbosa passed it on to...

Honduras – Cerro Azul 

Cerro Azul is a farm owned by the Mierisch family, producers of our Nicaragua coffee, and visiting their Honduras plantation is on our list. The Mierisch family are passionate about quality and sustainability, ensuring that chemicals are added to any plants that are within 5 meters (around 16 feet) from...